How do you find a good 3PL (third-party logistics company)? Consider a couple of factors to find a 3PL partner who is best at helping you with your beauty brands in the US (United States). For example, your 3PL partner should use the right technologies that fit your business operation, be flexible in strategizing according to your business operations, and more!
Therefore, this guide will outline the key factors to consider when finding the best 3PL for beauty brands in the US.
Best Ways To Find A 3PL For A Beauty Brand In The US
Do They Have The Right Technology?
Does your 3PL partner have the right technology to integrate into your beauty business? Certain technologies, such as automation, software integrations powering EDI (Electronic Data Interchange), and e-commerce technologies, may be mind-blowing to hear. However, integrating them with your business operation may need to be more efficient and appropriate.
Therefore, pay attention to the technologies your partner uses. For example, your 3PL team should use appropriate methods for value-added tasks, such as adding a personalized package to an order.
Are They Familiar With Omnichannel Experience?
A 3PL partner experienced with various channels will help you reach your products to a more extensive customer base and demand. Moreover, according to Think with Google, omnichannel customers have a lifetime value of 30% higher than those who use only one channel.
Moreover, during the pandemic, many beauty brands and retailers unfamiliar with multiple channels faced difficulties surviving in the market.
Therefore, you need to be prepared, and if your partner is experienced with various channels, it will give you more room for opportunities.
Are They Flexible With Your Requirements?
Depending on your requirements and business, you may get many opportunities or even change plans accordingly. Therefore, your 3PL partner should be flexible and handle operations smoothly.
Here are some instances which you can consider in the long term:
- Ability to connect with every platform you sell: Depending on your opportunities, if you want to go beyond one e-commerce platform, your 3PL should be flexible enough to integrate with the new platform.
- Empower your brand: Since cosmetics purchases are personal choices, shoppers love to feel connected, and the delivery process, packaging, and doorstep impression help escalate your brand. Therefore, your 3PL partner should also think strategically to empower your brand effectively.
- Ability to manage your inventory effectively: The 3PL should maintain effective inventory management, such as having the right amount of products, ensuring that products sell on time if they have a short life, adapting to sales trends, and more! Therefore, your 3PL should have an efficient plan and a 360-degree view of your inventory and sales to help you grow.
Do They Understand Your Beauty Brand Goals And Objectives?
When choosing a partnership like 3PL service, you must ensure your partner follows ethical values and standards. A 3PL that follows its values is more likely to safeguard your brand, too!
Also, you need to ensure they understand your goals and objectives clearly, as they are the last ones who handle your product before it goes to clients or the market.
Therefore, you need to ensure that they take responsibility for meeting the standards you want, safeguarding your core values, and handling your operations effectively.
Did You Check Beyond Size And Cost?
While engaging with a beauty 3PL, you must consider factors other than size and cost. Here are some additional factors to pay attention to:
- Identify whether the provider is interested in your business, prefers to learn more details, and asks questions.
- Ensure that the provider gives suggestions for improvement.
- Assure the provider can upscale with your beauty brand based on the demands and operations.
- Make sure the response time is quicker.
Are They Good Listeners?
Good listeners will listen to your ideas, brand values, and trends and identify what matters to your customers and trends. They will also help you formulate effective strategies for your beauty brand. Moreover, they should be passionate about your brand, just like you are.
What happens if your 3PL is not interested in listening and working accordingly? Conflicts may arise, which may even affect the brand’s reputation and product quality.
Therefore, during initial calls to find 3PL providers, ensure you find a genuine partner accommodating your needs and requirements.
Final Thoughts
In conclusion, if you consider the above factors and find a closely aligning 3PL partner for your beauty brand, we are sure you will succeed in your business.
If you are looking to find the best 3PL partner for your beauty brand, check out our 3PL matchmaker NOW!
We hope this guide helped find a 3PL who is best at work!
